NOTORIOUS CINEMAS TO TAKE OVER MULTIPLEX ADJACENT TO GRANFIUME SHOPPING CENTRE

From July 2026, the multiplex cinema in Fiume Veneto, adjacent to the Granfiume Shopping Centre, will be taken over by Notorious Cinemas, thanks to the work of FREM’s Asset Management team. The operation is part of the property’s development project and confirms its ongoing growth.

The building housing the multiplex, owned by the Orion European Real Estate IV Fund, covers approximately 6,000 sqm across two floors: while the second floor houses the cinema, the ground floor, dedicated to leisure and dining, is the focus of a broader redevelopment plan, with negotiations currently under way with several operators for the introduction of new activities that will help complete and enhance the offering of the entire complex.

The transition will be accompanied by a complete restyling of all 9 screening rooms, the foyer, facilities and communal areas. The reopening to the public is planned in two phases: the first 5 screening rooms in the first half of October, with the remaining 4 following in November.

The project will follow the guidelines of the proprietary format “Notorious Cinemas – The Experience” and will feature approximately 1,060 next-generation eco-leather seats with electric reclining, state-of-the-art audio and video systems, and carefully designed interiors. Customer services will include Food & Beverage ordering directly from your seat via QR code, as well as the option to book private screenings, birthday parties and events of all kinds.

The management transition was overseen by FREM’s Asset Management team, which led the strategic development of the asset and the positioning of the building, adjacent to the Granfiume Shopping Centre, strengthening the entertainment offering and the area’s ability to attract visitors.